A cohesive logo suite and visual collateral system for a community-driven coffee and vintage brand, designed to scale across packaging, merchandise, and physical spaces.
Year
2025
Client
Dirty Hippie
Project
Core Brand Assets
Services
Logo Suite Design Menu Design
Strategy
We analyzed gaps in how Houston-based businesses experience POS platforms and account management.
The challenge was to balance local trust and reliability with ambition and limitless scale.
Every design decision aimed to instill confidence, Houston’s legacy of space and exploration, and the spirit of “limitless” growth for Stellar Via.
Result
The result is a visual identity that feels raw yet refined, drawing from industrial forms, mechanical strength, and underground culture.
A scalable system was created to maintain consistency across every touchpoint without losing its edge.
Every visual decision reflects toughness, resistance, and permanence instantly.
Bella L.
Co-Owner
