An iconic brand identity for a legacy-driven plant care and vermicompost business, designed to appeal to a new generation while staying true to its loyal community.
Year
2025
Client
Urvara Organics
Project
Visual Identity
Services
Visual Identity Packaging Design
Strategy
We analyzed gaps in how Houston-based businesses experience POS platforms and account management.
The challenge was to balance local trust and reliability with ambition and limitless scale.
Every design decision aimed to instill confidence, Houston’s legacy of space and exploration, and the spirit of “limitless” growth for Stellar Via.
Result
The result is a visual identity that feels raw yet refined, drawing from industrial forms, mechanical strength, and underground culture.
A scalable system was created to maintain consistency across every touchpoint without losing its edge.
Every visual decision reflects toughness, resistance, and permanence instantly.
