Pure Collectives, a baggy modern clothing brand in the making, needed identity across socials, website, and diverse use cases.

creating an inclusive identity that balances sustainability, subtle mexican inspiration, and unapologetic self-expression for global audiences.

researched Mexican aesthetics, sustainability cues, and self-expression movements; translated findings into bold yet versatile brand identity.

crafted a cohesive digital presence with expressive design language; improved inclusivity perception and strengthened sustainable brand positioning.

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