urvara organics

[1]

overview

rebrand and packaging for urvara to appeal to new-age hobby gardeners while keeping large packs familiar to traditional buyers.

[2]

challenge

an established vermicompost maker needed modern shelf presence and clearer web-store messaging without alienating legacy customers.

[3]

approach

with market research + stakeholder calls, created a careful brand line -“earthly enrichment”, a logo, color, typography, illustrative assets, and two pack treatments (small lifestyle pack + large utility pack).

[4]

outcome

a strong and fresh brand identity system with a stronger shelf presence and higher pick rate - optimised packaging designs show an average 5.5% lift in predicted revenue.

And 64% of consumers try a new product because the package catches their eye.

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