Urvara Organics - A fresh identity for a legacy plant care brand.
Year
2025
Client
Urvara Organics
Project
Brand Identity
Services
Strategy
Visual Identity
Strategy
Ishanash Dabral wanted to transform his family-owned vermicompost and plant care business from Dehradun into a brand for a new generation of plant enthusiasts. While product quality had already earned loyal customers, the challenge was creating distinction in a crowded market. A new visual identity system spanning logo, typography, packaging, and applications was developed.
Result
After analysing the product and market, we created a cohesive identity system and distinct brand voice. The goal was to attract a new generation of plant enthusiasts without alienating existing customers. An iconic symbol, playful wordmark, and illustrations inspired by everyday agricultural life were paired with distinctive packaging designed to stand out on shelves while remaining instantly familiar.
