Stellar Via, a POS provider and account management company, needed a brand identity reflecting Houston pride, trust, and scalable growth.

developing a houston-rooted identity reflecting NASA pride, while showing reliability, efficiency, scalability, and ambitious global vision.

researched houston culture, fintech brand systems, used constellations, colors and pole star to symbolize dependability, ambition, and direction.

Stellar Via’s logo embodies harmony and guidance, inspired by lyra’s vega and ursa minor’s polaris, timeless beacons for voyagers.

minimal cosmic identity increased recognition; constellation motifs and premium cards improved brand recall, credibility, and client acquisition.

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