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Visual Identity Tone of Voice Brand Positioning
A thoughtful, small-batch, organic lifestyle and clothing brand that puts people first, loosening rigid fashion norms and helping individuals find their Pure.
Input
We explored how colors influence human moods, designing visuals, icons, and a wordmark that feel natural and human rather than mechanical, with a palette and visual language inspired by Mexican influences and everyday warmth.
Output
A soft yet vibrant brand identity system, consistent across all touchpoints, that empowers authenticity and self-expression, and speaks to you like a friend rather than a brand.
Karla Martinez
