A thoughtful, small-batch, organic lifestyle and clothing brand that puts people first, loosening rigid fashion norms and helping individuals find their Pure.
Year
2025
Client
Pure
Project
Brand Identity
Services
Visual Identity Tone of Voice Brand Positioning
Strategy
We explored how colors influence human moods, designing visuals, icons, and a wordmark that feel natural and human rather than mechanical, with a palette and visual language inspired by Mexican influences and everyday warmth.
Result
A soft yet vibrant brand identity system, consistent across all touchpoints, that empowers authenticity and self-expression, and speaks to you like a friend rather than a brand.
Karla Martinez
Owner
