Resume
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Digital Experience Design System Brand Identity
A modern identity for a Houston-rooted POS and account manager, built on trust, clarity, and long-term scalability.
Input
We analyzed gaps in how Houston-based businesses experience POS platforms and account management. The challenge was to balance local trust and reliability with ambition and limitless scale. Every design decision aimed to instil confidence, Houston’s legacy of space and exploration, and the spirit of “limitless” growth for Stellar Via.
Output
A future-ready brand identity and modular design system that feels grounded yet expansive, built to earn trust today and scale globally tomorrow. The visual language is rooted in clarity and strength, expressing progression, confidence, and long-term ambition.
Marcos Ibarra
